最佳实践
成功案例
Scaling 100+ Mobile Games: How PSV Game Studio Uses Tenjin to Fuel Their Growth
Tabarak Paracha
Scaling 100+ Mobile Games: How PSV Game Studio Uses Tenjin to Fuel Their Growth
We sat down with Zoriana Omelchuk, Chief Marketing Officer (CMO) at PSV Game Studio, to hear what she loves most about Tenjin. In the interview below, she gives us a behind-the-scenes look at how her team uses the Tenjin dashboard to scale over 100 apps. You’ll learn:1. The key metrics and KPIs PSV tracks in...
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行业洞察
移动应用里的TikTok广告：Spark ads与Creatives（创意）的最佳实践
Tabarak Paracha
移动应用里的TikTok广告：Spark ads与Creatives（创意）的最佳实践
In this article, Andre Kempe, Founder of Admiral Media, discusses the ins and outs of TikTok advertising for mobile apps. Here’s what he explores: -Why TikTok Ads?-What common challenges do advertisers face on TikTok?-How do TikTok campaigns differ from Meta (Facebook/Instagram) campaigns?-What exactly are Spark Ads, and why do they matter?-What are some best practices...
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研究报告
行业洞察
2025巴基斯坦手游市场全景洞察
Tabarak Paracha
2025巴基斯坦手游市场全景洞察
巴基斯坦的移动游戏产业正迅猛增长。智能手机普及率的持续提升、接入互联网变得方便快捷，再加上本土移动游戏开发团队人才辈出，都为巴基斯坦手游行业的发展注入了强劲动力。根据Bloom Pakistan发布的最新报告，到2026年，巴基斯坦游戏玩家人数预计将攀升至5090万。如此庞大的玩家规模将有力推动巴基斯坦地区的游戏社群蓬勃发展，预计2026年巴基斯坦手游市场收入将突破800万美元。随着全球对新兴游戏市场的兴趣持续上升，巴基斯坦也正积极布局，计划在南亚游戏生态系统中占据重要地位。
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成功案例
行业洞察
How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market - A ZPLAY Case Study
Henry Li
How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market - A ZPLAY Case Study
在本案例研究中，我们将带您了解中国顶级的移动游戏发行商ZPLAY如何利用Tenjin实现：归因成本降低约50%和ROI大幅提升、ZPLAY成立于北京，是一家知名全球的移动游戏发行商，旗下的产品在全球范围内下载量超过数百万次。
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行业洞察
Tenjin支持Apple Search Ads最新的展示归因功能
Roman Garbar
Tenjin支持Apple Search Ads最新的展示归因功能
从2025年3月27日开始，Apple Search Ads为所有MMP在报告中新增了浏览归因选项，打破以往仅有点击归因的局限。除了用户点击广告后的转化将被归因于Apple Search Ads，现在用户即便未点击广告，只是浏览产生的转化也将归因于Apple Search Ads。
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Tenjin is Listed in the Google Play SDK Index - Here’s What it Means for Mobile Developers
Rebecca Yu
Tenjin is Listed in the Google Play SDK Index - Here’s What it Means for Mobile Developers
根据Google在1月底发布的《2024年Google Play&Android应用生态系统安全》 报告 ，2024年平台下架或移除的违规应用达236万款，封禁了15.8万个开发者账号，整治力度较2023年的228万款下架量有所增加。 面对日益严格的审核环境，开发者如何应对这一合规压力？
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成功案例
下载破亿！XGame Studio携手Tenjin与小米GetApps打造全球爆款
Henry Li
下载破亿！XGame Studio携手Tenjin与小米GetApps打造全球爆款
在本案例研究中，我们将带您了解业内领先的香港移动游戏发行商XGame Studio如何利用Tenjin和小米的GetApps打造全球爆款。
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研究报告
行业洞察
2025年巴西移动游戏概况： 数据、趋势和市场分析
Tabarak Paracha
2025年巴西移动游戏概况： 数据、趋势和市场分析
在这篇文章中，我们将深入剖析2025年巴西移动游戏市场的最新数据、趋势与见解。我们将从独家行业报告和当地权威专家的见解中，探讨推动这一显著增长的因素以及巴西游戏市场的独特性。
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行业洞察
产品更新
移动应用群组指标解析：绝对与相对留存有什么区别？
Tabarak Paracha
移动应用群组指标解析：绝对与相对留存有什么区别？
对于移动App开发人员或营销人员而言，首日留存率是衡量移动应用或游戏成败的关键指标之一。明确绝对留存率与相对留存率的差异，能够优化用户获取、发布及分析策略。然而，不少移动应用发行商并不了解这两种指标将如何影响业务决策。本文将深入解析绝对留存率和相对留存率的关键区别，并介绍两种指标的独特应用场景与优势。
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成功案例
行业洞察
Gamivision是如何通过Tenjin在9个月内将安装量提高2900%
Tabarak Paracha
Gamivision是如何通过Tenjin在9个月内将安装量提高2900%
本案例将分享巴基斯坦的头部移动游戏公司Gamivision是如何通过Tenjin的实时分析面板、战略增长支持以及合适的预算实现爆发性增长。
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Ad Revenue in Mobile Games - IAA vs IAP
Tabarak Paracha
Ad Revenue in Mobile Games - IAA vs IAP
在快速变革的手游行业，充分了解广告收入的机制对于游戏开发及发行商制定变现策略非常关键。我们邀请到Google的移动游戏和应用负责人Mariusz Gąsiewski一同探讨手游收入的最新数据和趋势。
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Unity Ads专家教学：ROAS推广懒人包
Tabarak Paracha
Unity Ads专家教学：ROAS推广懒人包
在本期文章中，我们将和Unity Ads的资深增长经理Egor Ershov一起探讨Unity Ads中ROAS广告系列的设置和优化，并解答Tenjin客户常见的一些问题。Egor将带我们了解Unity Ads的各种广告系列类型、有效策略以及如何优化广告投放效果。无论您是否了解Unity Ads，本文都将为您提供有价值的见解和策略建议，帮助您提高 ROAS广告系列s的效果。
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Indie Hacker系列：如何有效开展激励广告计划
Tabarak Paracha
Indie Hacker系列：如何有效开展激励广告计划
本期视频将介绍如何开展激励广告计划。
本期视频由Tenjin & Adjoe共同录制，您将了解以下内容：
1. 如何自动化运行激励广告？
2. 当你的激励广告营销活动表现不佳时该怎么办？
3. 何时应该调整出价？
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你应该展示多少广告来实现收入和用户体验之间的平衡？AI助力你作出最优决策
Tabarak Paracha
你应该展示多少广告来实现收入和用户体验之间的平衡？AI助力你作出最优决策
在当前竞争环境激烈的移动应用领域中，如何实现利润的最大化已经成为各大开发团队与发行商共同关注的焦点与难题。对于那些选择将应用内购买（IAP）或者订阅服务作为其主要盈利模式的开发团队而言，增加应用内广告（IAA）是一项有难度的工作，因为一旦操作不当，很可能会导致付费用户大量流失。
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行业洞察
Indie Hacker系列：如何为买量计划选择指标
Tabarak Paracha
Indie Hacker系列：如何为买量计划选择指标
什么时候该更应该关注每位用户的LTV而不是ROAS？为何实现盈利的时间周期（TTP）被视为企业至关重要的指标之一？我们的CEO兼联合创始人Christopher Farm近期受邀参加了App Masters的播客节目。在这期博客中，Christopher和App Masters的创始人Steve P.Young在节目中解答了以上问题并讨论了他们在优化广告计划方面的经验和策略。
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行业洞察
敏捷增长，实时优化： LiveOps动态运营功能实战指南
Lily Zhu
敏捷增长，实时优化： LiveOps动态运营功能实战指南
本文将深入剖析Tenjin的 LiveOps 动态运营功能在实际应用中的成功案例。通过对三家公司的案例研究，我们将展示LiveOps动态运营功能，解决实际运营难题和获取显著的业务增长的能力和方法。
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Indie Hacker系列：中小团队ASO关键词优化建议
Tabarak Paracha
Indie Hacker系列：中小团队ASO关键词优化建议
Starting with keyword research for ASO even before you develop an app might seem counterintuitive, but it works! We hosted Steve P. Young, CEO of App Masters and Indie App Santa, on our YouTube channel who explains how this strategy works. Steve dives into the following ASO gems: This is especially relevant for small developers....
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行业洞察
进阶干货分享：如何有效提高中长期留存
Tabarak Paracha
进阶干货分享：如何有效提高中长期留存
您是否曾遇到手游在最初几天的留存率表现良好，但长期留存却不佳的情况？不妨听听我们本期嘉宾Michal Tomcany的实用建议。Michal Tomcany是前CrazyLabs的首席游戏策划，在移动游戏行业深耕10多年，目前是Studio Slovack的首席游戏科学家和创始人。
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行业洞察
突破40亿下载，这个移动游戏市场是怎么快速崛起的？
Tabarak Paracha
突破40亿下载，这个移动游戏市场是怎么快速崛起的？
在过去数年间，越南移动游戏产业迅速发展，逐渐成为全球游戏市场不容忽视的力量。是什么推动了越南手游市场，越南市场又有什么机遇和挑战？我们特别邀请到了越南游戏开发者协会（VGDA）的主任Jennifer分享她的观点。
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AdAttributionKit vs SKAdNetwork: 两者有何不同？
Roman Garbar
AdAttributionKit vs SKAdNetwork: 两者有何不同？
什么是AdAttributionKit？AdAttributionKit是苹果在 WWDC 2024上推出的全新归因框架。它本质上就是升级版的SKAdNetwork，功能更加丰富、完善。 让我们来看看AdAttributionKit有哪些亮点吧。
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行业洞察
如何在有限预算下优化移动App的Google广告效果
Tabarak Paracha
如何在有限预算下优化移动App的Google广告效果
在这篇博文中，我们邀请到了Ashley Black，她是前谷歌员工，拥有近十年领导App广告销售团队的经验。她将和我们分享小企业和独立开发者如何利用Google Ads推广移动应用，并重点介绍容易被忽视的要点。
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行业洞察
Finz Games月下载量翻三倍，巴基斯坦移动游戏行业会是下一片蓝海吗？
Tabarak Paracha
Finz Games月下载量翻三倍，巴基斯坦移动游戏行业会是下一片蓝海吗？
为了更好地了解巴基斯坦这个市场，本次采访我们有幸邀请到了巴基斯坦著名移动游戏开发工作室——Finz Games的CMO Taseer Mustafa。这次专访的主题将围绕巴基斯坦移动游戏市场以及游戏工作室应如何适应增长迅速的市场环境展开。
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研究报告
行业洞察
Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format
Tabarak Paracha
Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format
我们与 Clever Ads Solutions (CAS) 合作，为您带来独家的移动游戏广告变现基准报告。
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行业洞察
Portfolio LTV - The Key to Reducing your User Acquisition Costs
Tabarak Paracha
Portfolio LTV - The Key to Reducing your User Acquisition Costs
我们的CEO Christopher Farm在“GameMakers”播客中讨论了HyperBeard是如何在Tenjin的帮助取得成功。本次博客将聚焦于产品矩阵LTV在降低用户获取成本中的重要性。
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行业洞察
如何降低App商店佣金
Tabarak Paracha
如何降低App商店佣金
在本篇博文中，我们有幸采访到了电子支付行业的龙头企业 Worldline的支付专家及业务开发经理Andrew Christodoulou。我们将一同讨论降低App商店佣金是否只是坊间传闻。观看完整视频或阅读以下文字内容来了解这一内幕。
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移动发行商： 如何在保护地球的同时，提高用户黏性和增加收入呢？
Tabarak Paracha
移动发行商： 如何在保护地球的同时，提高用户黏性和增加收入呢？
为纪念世界地球日，我们邀请到了 Dots.eco的游戏总监Yael Takomi，共同探讨App开发团队及发行商如何为可持续作出积极贡献。
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行业洞察
Apple Search Ads与ASO强强联手，打造App store霸主之路
Tabarak Paracha
Apple Search Ads与ASO强强联手，打造App store霸主之路
Apple Search Ads其实就是App store 内部的一个广告平台。它提供四种广告展示位置：App store首页、搜索标签页（搜索前显示）、搜索结果页以及App产品页面。
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2024年混合休闲游戏推广秘籍：打造你的游戏帝国！
Tabarak Paracha
2024年混合休闲游戏推广秘籍：打造你的游戏帝国！
如果你也曾是个从超休游戏转型混合休闲游戏的开发者，那你一定经历过一些决策上的挣扎，比如 哪些指标需要优先考虑、选用哪些广告渠道 以及有那些最佳实践值得借鉴
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行业洞察
与Kooapps一起揭秘Tenjin数据仓库的神奇之处
Roman Garbar
与Kooapps一起揭秘Tenjin数据仓库的神奇之处
在这个案例研究中，我们将从我们的明星客户之一Kooapps的视角，为大家揭露Tenjin DataVault 数据仓库的神秘面纱。 Kooapps
的市场营销和产品开发团队巧妙利用了Tenjin的DataVault解决了各种实际问题。接下来，我们总结了五个Kooapps运用数据仓库解决实际问题的例子：
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行业洞察
DMA 与 Google：Tenjin用户需关注的关键事项
Roman Garbar
DMA 与 Google：Tenjin用户需关注的关键事项
欧盟的《数字市场法案》（Digital Market Act，简称DMA）对在欧洲经济区（EEA）以及英国，在谷歌进行变现或推广的移动发行商而言是一个重大的转变。作为业内专家，Tenjin将全力以赴，协助大家渡过这次挑战。
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详解谷歌全新移动许可政策：CMP与TCF
Tabarak Paracha
详解谷歌全新移动许可政策：CMP与TCF
我们请来了Gamebiz Consulting公司广告变现专家Božo Janković，他会从专业角度深入解析Google最新发布的许可规则。
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研究报告
行业洞察
Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI
Tabarak Paracha
Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI
您是不是正在考虑选哪个广告渠道，以便为您的超休闲游戏或混合休闲游戏在 2024 年投放广告？本文将为你提供详尽分析，助你做出最佳决策。
让我们先来了解一下超休闲游戏和混合休闲游戏的区别。超休闲游戏简单直观，喜欢打快节奏，而混合休闲游戏在简单玩法基础上，增加了更多复杂功能。它们之间的主要差异在于盈利模式的不同：超休闲游戏主要依赖于IAA（应用内广告）。
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行业洞察
ChatGPT for Indie Game Developers: Do's and Don’ts
Tabarak Paracha
ChatGPT for Indie Game Developers: Do's and Don’ts
我不认为您能够全凭 ChatGPT 独立完成游戏，而是大概率选择将其作为辅助工具使用。这一观点是否准确？
"非常准确。你应当始终将其作为辅助工具。在此前的视频中，我们有意从一个对编程知识一无所知的人士角度出发，尝试运用ChatGPT。
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2024年启用Apple搜索广告的五大理由
Tabarak Paracha
2024年启用Apple搜索广告的五大理由
本文特邀撰写人Karnika Roy，她是 Newton（专注性能的 iOS App 增长平台）内容计划的主导人。还记得上一次您没有用 App 来计划某件事情是什么时候吗？这种情况是不是很难想象？千禧一代和 Z 世代十分热爱使用 App 。
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How to self-publish a mobile game - IzyPlay Game Studio journey
Tabarak Paracha
How to self-publish a mobile game - IzyPlay Game Studio journey
Guest post by Everton Baumgarten Vieira, Co-founder & CEO – IzyPlay Game Studio. Everton is a member of our ROI 101 community. At Tenjin, we saw the need for developers on their self-publishing journeys to connect and share experiences. That’s why we created an exclusive discord community, now with 150+ members. Notably, one of the...
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Mintegral ROAS Bidding: Here's everything you need to know
Tabarak Paracha
Mintegral ROAS Bidding: Here's everything you need to know
在本文中，Tenjin 的市场总监 Roman Garbar 就 Mintegral 的 ROAS 广告计划和Mintegral 的 EMEA 区域总经理 Hector Almeida 做出了深入的沟通和答疑...
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行业洞察
自动化数据通道： TOUKA Games 成功案例
Henry Li
自动化数据通道： TOUKA Games 成功案例
本案例探讨了移动游戏发行商 TOUKA Games 如何利用 Tenjin 的 Growth FullStack...
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产品更新
Tenjin 成为首批支持 TikTok 自归因方案的 MMP（广告归因平台） 之一
Roman Garbar
Tenjin 成为首批支持 TikTok 自归因方案的 MMP（广告归因平台） 之一
在过去的几个月里，Tiktok 一直在测试自己的自归因方案，并将于本周正式上线，我们很高兴成为首批支持的 MMP （广告归因平台） 之一。 Tenjin 将帮助您进行自动设置。关于方案迁移，请先通知您的 TikTok 销售主管，要求加入 SAN 允许列表。
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行业洞察
Tenjin 推出三项扶持政策，支持中小型团队和独立开发者跨越周期，降本增效
Chris Farm
Tenjin 推出三项扶持政策，支持中小型团队和独立开发者跨越周期，降本增效
今天，我们非常骄傲地推出一系列政策，来帮助在移动游戏行业困难时期的中小团队和独立开发者...
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成功案例
墨西哥顶级移动出版商是如何将其产品矩阵LTV提升 35%的 - HyperBeard 的案例研究
Tabarak Paracha
墨西哥顶级移动出版商是如何将其产品矩阵LTV提升 35%的 - HyperBeard 的案例研究
今天，我们将讨论超休闲手机游戏发行工作室 HyperBeard 的成功故事，以及 Tenjin 如何帮助他们解决多个用例问题。 为了更好地讨论这个成功案例，我们邀请了 Hyperbeard 联合创始人兼首席执行官 Alex Kozachenko。
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行业洞察
AI 加速系列：使用 AI 工具时，开发团队需要牢记的四点
Tabarak Paracha
AI 加速系列：使用 AI 工具时，开发团队需要牢记的四点
这段视频是关于生成式 AI 工具问题的三部曲的最后一部分，由 PicFinder 的联合创始人 Ioana Hreninciuc 进行讲解说明，PicFinder 是一款独特的...
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研究报告
行业洞察
《转型 2023: 从广告变现到混合变现》上半年报告更新（广告平台和国家/地区排名 + IAP 和 eCPM 趋势）
Roman Garbar
《转型 2023: 从广告变现到混合变现》上半年报告更新（广告平台和国家/地区排名 + IAP 和 eCPM 趋势）
在《转型 2023: 从广告变现到混合变现》 报告的后续内容中，我们通过比较 2023 年上半年的 Tenjin 数据揭示了移动端广告和广告变现的最新趋势...
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行业洞察
如何为一款移动游戏生成素材编写一个好的Prompt？
Tabarak Paracha
如何为一款移动游戏生成素材编写一个好的Prompt？
这段视频是关于生成式 AI 工具问题的三部曲的最后一部分，由 PicFinder 的联合创始人 Ioana Hreninciuc 进行讲解说明，PicFinder 是一款独特的基于网络的 AI 软件，用于文本生成图像。
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行业洞察
AI 加速系列：开发和发行的技巧和诀窍
Tabarak Paracha
AI 加速系列：开发和发行的技巧和诀窍
我们邀请了 PicFinder 的联合创始人 Ioana Hreninciuc，PicFinder 是一款独特的基于网络的 AI 软件，用于文本生成图像。Ioana 将会回答以下问题：
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如何应用 Unity ROAS 广告营销活动监测超休闲游戏/混合休闲游戏
Tabarak Paracha
如何应用 Unity ROAS 广告营销活动监测超休闲游戏/混合休闲游戏
在这篇博文中，我们会分析上面视频中的主要讨论点，还会讨论视频中强调的关键要点。 Unity 的员工 Céline，就 Tenjin 的员工 Roman 提出的有关 Unity ROAS 广告活动的问题，做了非常详细深刻的解答...
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研究报告
行业洞察
如何在2023年优化您的超休闲和混合休闲游戏广告
Tabarak Paracha
如何在2023年优化您的超休闲和混合休闲游戏广告
2023 年的超休闲或混合休闲游戏的最佳广告渠道是什么？并且您的策略是否应该根据您运营的游戏类型而有所不同？这个问题的答案取决于您考虑哪种指标。根据我们在 2022 年的数据，具有最高平均 LTV 的
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行业洞察
#SKAdNetwork
2023 年 iOS 广告商的两大变化：SKAdNetwork 5 和隐私清单
Roman Garbar
2023 年 iOS 广告商的两大变化：SKAdNetwork 5 和隐私清单
Apple 在 WWDC 2023 期间发布了一些重要公告。说实话，我们今天要讨论的内容并不像新的 Apple Vision Pro 那样令人兴奋。 然而，它很快就会对 iOS 上的广告活动...
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行业洞察
2023最佳推广渠道 - 基于IAP LTV、广告LTV、激活和留存
Tabarak Paracha
2023最佳推广渠道 - 基于IAP LTV、广告LTV、激活和留存
我们在 Tenjin 听到的最常见的问题之一是：推广广告变现（现在是混合变现）游戏的最佳渠道或广告网络是什么...
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自己做发行 - 如何把5万的预算花出来1百万的效果？
Roman Garbar
自己做发行 - 如何把5万的预算花出来1百万的效果？
要想运营好一个 APP，用户获取是其中重要一环。用户获取策略从自然渠道（ASO）、自媒体，延伸到了付费渠道（社交平台、网络以及程序化广告）。 作为一名移动营销从业者...
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成功案例
成功案例：从纯研发到自研自发，Metajoy 的成功揭秘
Henry Li
成功案例：从纯研发到自研自发，Metajoy 的成功揭秘
Metajoy 与 Tenjin 合作，以获得营销分析和自主发行的帮助。这个合作使 Metajoy 能够利用 Tenjin 强大的分析工具更好地了解他们的用户获取和参与度，并相应地优化他们的营销活动...
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成功案例
如何利用 TikTok 和 Tenjin 提高 SKAN 营销活动的 ROAS 和 LTV - 东京津信案例研究
Tabarak Paracha
如何利用 TikTok 和 Tenjin 提高 SKAN 营销活动的 ROAS 和 LTV - 东京津信案例研究
Tokyo Tsushin 与 TikTok 以及 Tenjin 展开合作，在控制成本的同时，轻松识别可能触发付费、订阅和关卡完成等事件的用户。
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移动广告 101：DSP 入门指南
Roman Garbar
移动广告 101：DSP 入门指南
要想运营好一个 APP，用户获取是其中重要一环。用户获取策略从自然渠道（ASO）、自媒体，延伸到了付费渠道（社交平台、网络以及程序化广告）...
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成功案例
成功案例：关于如何扩大玩家规模并进行变现，拥有着 500 万+ 下载量的 Oreon Studios 有话说
Roman Garbar
成功案例：关于如何扩大玩家规模并进行变现，拥有着 500 万+ 下载量的 Oreon Studios 有话说
超休闲游戏行业，增长迅猛且竞争激烈。随着越来越多开发者的入局，新游戏很难站稳脚跟甚至崭露头角。然而，Oreon Studios 的 Monster Draft（怪兽进化）...
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行业洞察
产品更新
最新的应用开发框架 Ionic Capacitor 现已添加 Tenjin 所支持的 SDK 列表中
Tabarak Paracha
最新的应用开发框架 Ionic Capacitor 现已添加 Tenjin 所支持的 SDK 列表中
为了响应开发者论坛上的热切需求，我们现将 Ionic Capacitor 插件添加到了支持的 SDK 列表中。 有了 Ionic Capacitor 插件，开发者可以访问更广泛的功能和权限，从而更容易完成 Tenjin 的批量接入...
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成功案例
成功案例：最成功 web3 手游 Bitcoin Miner
Roman Garbar
成功案例：最成功 web3 手游 Bitcoin Miner
Fumb Games 基于 Tenjin 和 ZEBEDEE 提供的独特 web3 解决方案，建立起了他们的广告投放中台，并且开发了这款移动端最大的“玩赚游戏”。在本案例研究中，我们揭示了他们实现以下关键成果的秘诀...
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行业洞察
#SKAdNetwork
对话产品经理：如何对应 SKAdNetwork 4.0
Tabarak Paracha
对话产品经理：如何对应 SKAdNetwork 4.0
SKAdNetwork 4.0 发布了，它与以前的版本相比很不一样。这是 Apple 公司首次发布的 带有多项新功能的 SKAdNetwork API...
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成功案例
广告收入回访和 ROAS 活动将 YOMI Studio 的 ARPDAU 提高了 60% - 案例研究
Roman Garbar
广告收入回访和 ROAS 活动将 YOMI Studio 的 ARPDAU 提高了 60% - 案例研究
YOMI Studio 通过 Tenjin 提供的一系列产品，包括数据仓库，展示层级的广告收益（ILRD，Impression level revenue data）回调等，在过去半年实现了超高速增长的目标...
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成功案例
成功案例：从独立工作室到一流发行商，Kooapps 的制胜秘诀
Roman Garbar
成功案例：从独立工作室到一流发行商，Kooapps 的制胜秘诀
在我们最新的成功案例分享中，我们将带您了解 Kooapps 从独立工作室发展到一个成功的发行商的历程。Kooapps 使用 Tenjin 的广告归因、基于会话的广告收入 LTV 和 DataVault 所取得的成果摘要：
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行业洞察
重磅发布：隐私革命启示录，移动营销白皮书
Roman Garbar
重磅发布：隐私革命启示录，移动营销白皮书
前不久召开，距离隐私革命的开始，已经过去了两年。正是在 2020 年的 WWDC 上，Apple 首次宣布改变开发者访问广告标示符（IDFA）的方式...
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成功案例
行业洞察
游戏工作室如何开始自主发行并在 IDFA 后扩大规模 - 以 Umami Games 为案例研究
Roman Garbar
游戏工作室如何开始自主发行并在 IDFA 后扩大规模 - 以 Umami Games 为案例研究
在 iOS 14.5 隐私政策变更的背景下，采用自动化工具以获取数据洞察的重要性尤为突出。在这个案例研究中，我们将跟随 Umami Games 的旅程，了解他们如何从诸如 Google Spreadsheets 和 Trello 等手动报告工具转向完全自动化的数据基础设施。
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行业洞察
iOS 14 带来的不确定性正在推动其它安卓应用商店的兴起
Roman Garbar
iOS 14 带来的不确定性正在推动其它安卓应用商店的兴起
由 iOS 14.5 带来的不确定性，正在促使广告主们将预算更多的转移到安卓产品线中。尽管在 Google Play 渠道进行安卓发行仍然是最主要的选择之一，但其它安卓应用商店中潜力也在为开发和营销团队创造更大的机会吸引新的用户...
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行业洞察
#SKAdNetwork
iOS 14.5: The imminent role change of Facebook MMPs
Makoto Taguchi
iOS 14.5: The imminent role change of Facebook MMPs
The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and...
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Webinar: Marketing Science w/Tenjin
Ebony Nicole Simone
Webinar: Marketing Science w/Tenjin
Episode #1: Data Scientists of Hyper-casual Head of Data Science and Tenjin General Manager Carole Wai Hai moderates a new webinar series where she sits down with industry experts to discuss marketing science aspects in Adtech, specifically within mobile gaming and hyper-casual. In this premiere episode, the panel discusses their backgrounds in Data Science, its...
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行业洞察
#SKAdNetwork
Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5
Roman Garbar
Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5
‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation I gave last week during WN Winter. Since iOS 14.5 is likely to be released in the upcoming weeks, I would like to share those six reasons with everyone today: Summary:...
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Attribution in 2021: what will and will not work
Roman Garbar
Attribution in 2021: what will and will not work
2021 iOS 14 changes are going to change businesses around the world. Even though the changes are coming very soon, there is no common understanding of what marketing analytics will look like. Today I’ll talk about the myths publishers are discussing and give my evaluation with recommendations. 1) Blind eye approach: Nothing will change All...
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Is it worth doing self-publishing on mobile? White Room Games, Ruby Games, LuckyKat founders explain
Roman Garbar
Is it worth doing self-publishing on mobile? White Room Games, Ruby Games, LuckyKat founders explain
Apple just made the mobile industry much more appealing for self-publishing. They announce that platform commission will be decreased to 15% for publishers earning less than $1 million per year in a recent press release. We sat down virtually with three founders that decided to self-publish their games. Let’s meet our guests: Kirill Nekrasov Founder of White...
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成功案例
Case Study: Gamejam ROI +32% using Reporting Metrics API
Ebony Nicole Simone
Case Study: Gamejam ROI +32% using Reporting Metrics API
We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin’s free Reporting Metrics API in order to enrich...
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行业洞察
Attribution Modeling – a new enhanced way to measure advertising performance on iOS
Roman Garbar
Attribution Modeling – a new enhanced way to measure advertising performance on iOS
Starting from 2021, advertisers on iOS won’t be able to calculate key cohort metrics, like ROI or LTV, for most of their ad campaigns. This creates a new paradigm where both mobile publishers and vendors will need to innovate to succeed. At Tenjin, we are focusing our efforts on building a new type of methodology...
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成功案例
Case Study: Godzilab gains success with Tenjin’s campaign bucketing tool
Ebony Nicole Simone
Case Study: Godzilab gains success with Tenjin’s campaign bucketing tool
We published our latest case study with Godzilab on how they found success using Tenjin. We discovered that Godzilab was looking for a solution to combine aggregate data from various sources in one place easily. It comprised a solution that synchronised data sets from 3rd party attribution, analytics, ad revenue, and ad spend providers without the need...
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The Vending Machine Podcast – indie developer Lucky Kat on his journey with Tenjin
Ebony Nicole Simone
The Vending Machine Podcast – indie developer Lucky Kat on his journey with Tenjin
An oft-quoted phrase in business is that “the customer is always right.” A new podcast, “The Vending Machine: Game publishers and their service providers,” puts this to the test. Hosts Peggy-Anne Salz of Mobile Groove and Oliver Kern from Lockwood/Target Games sit down in their premiere episode with Co-founder of indie studio Lucky Kat Studios (publisher of Grumpy Cat’s...
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行业洞察
Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir
Roman Garbar
Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir
One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change? Are advertisers still ok paying 1-5 cents for each paid tracked install on iOS, even though it no longer has user-level granularity? Will Apple allow MMPs to validate Conversion Values though...
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行业洞察
iOS14: How Tenjin clients should rethink measurement for Google & Facebook
Roman Garbar
iOS14: How Tenjin clients should rethink measurement for Google & Facebook
We’ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it’s crucial to start preparing for...
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成功案例
Tenjin Case Study: TokyoSmartGames User Acquisition Journey
Ebony Nicole Simone
Tenjin Case Study: TokyoSmartGames User Acquisition Journey
The importance of easily manageable aggregate data has never been so high, especially after recent iOS 14 news. Our latest client case study is about the Tokyo game development company, TokyoSmartGames. They use Tenjin to transition from using Google Spreadsheets to building their own internal BI. TokyoSmartGames Director, Kinoshita Tomohiro, provides insights into how the user acquisition...
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行业洞察
Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs
Roman Garbar
Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs
Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. We...
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行业洞察
How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel
Ebony Nicole Simone
How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel
Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. In mobile gaming, hyper-casual is no...
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成功案例
Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x
Ebony Nicole Simone
Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x
We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI’s journey started...
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行业洞察
Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar
Ebony Nicole Simone
Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar
We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin’s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model...
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行业洞察
Hyper-casual market size in 2019 and other insights that you need to know
Matthaus Krzykowski
Hyper-casual market size in 2019 and other insights that you need to know
Hyper-casual represents a major industry trend that won’t fade away in 2019 — if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. At White Nights at St....
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行业洞察
《超休闲游戏--完整开发者指南》
Roman Garbar
《超休闲游戏--完整开发者指南》
In the last few years, hyper-casual games have exploded in popularity. Find out how you can capitalize on this lucrative mobile trend with our comprehensive developer’s guide to hyper-casual. Though hyper-casual games aren’t exactly new, they are definitely having a moment in the mobile space. Users are embracing the simplicity and minimalist design the category...
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行业洞察
App Subscriptions – What Are They And How Do They Work In 2019?
Roman Garbar
App Subscriptions – What Are They And How Do They Work In 2019?
Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it’s now possible to subscribe to anything from dog food to jewelry. According...
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行业洞察
Challenges Of User-Level Ad Revenue Reporting
Sunny Cha
Challenges Of User-Level Ad Revenue Reporting
In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It’s easy to understand the excitement: for app developers who rely on mobile ad monetization, it’s intuitive this would be the Holy Grail of ad revenue data analysis. It’s intuition allows precise ad revenue LTV calculations for each acquired...
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行业洞察
什么是超休闲游戏？
Sunny Cha
什么是超休闲游戏？
What are hyper casual games, and why have they grown by leaps and bounds in 2019? Hyper-casual games are in a unique position. The new mobile genre absolutely exploded in popularity in recent years, with many experts — including Tenjin — calling it one of the biggest drivers of mobile growth. Our own 2018 Hyper Casual...
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行业洞察
Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?
Sunny Cha
Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?
Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an ideal way to monetize mobile games. After all, streaming services like Netflix have proven fans are willing to pay monthly fees for entire film libraries...
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行业洞察
The 17 Best User Acquisition Channels For Mobile Games In 2019
Sunny Cha
The 17 Best User Acquisition Channels For Mobile Games In 2019
We’ve published our list of top 10 ad networks for 2020. Discover which of the world’s best UA networks best suit your needs. In today’s mobile-first world, paid advertising is becoming one of the most crucial ways to acquire users and generate revenue. The only problem is prioritizing which networks, agencies and platforms to work...
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行业洞察
Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019
Sunny Cha
Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019
The integration of AAA game mechanics, new monetization strategies, and advances in technology promise a bright future for mobile gaming in the years to come. Since the dawn of the smartphone era, mobile games have been dismissed by so-called “hardcore gamers” as being overly simplistic compared to console and PC titles. And perhaps a decade...
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The 6 Blogs Every Mobile Game Publisher Needs To Bookmark
Sunny Cha
The 6 Blogs Every Mobile Game Publisher Needs To Bookmark
Ask any mobile game publisher and they’ll tell you the same thing: this industry moves fast. New trends like the rise of hyper-casual can have an earth-shattering impact overnight, and it’s the responsibility of publishers to stay up to date on how space is evolving. That means keeping a close eye on mergers and acquisitions, technologies, monetization...
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3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snapсhat UA
Roman Garbar
3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snapсhat UA
Last month, we proudly announced that Tenjin has officially been named a Snapchat Mobile Measurement Partner! Our users are now able to attribute Snap installs and use Tenjin to calculate ROI & LTV for all Snap-acquired users. Furthermore, this means UA managers in Tenjin can now see even greater returns from their Snapchat user acquisition efforts....
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产品更新
Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It
Sunny Cha
Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It
We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver...
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行业洞察
Why Hyper-Casual Games Don’t Need To Get Featured To Succeed
Sunny Cha
Why Hyper-Casual Games Don’t Need To Get Featured To Succeed
App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs through word of mouth and the natural lift of a rapidly growing smartphone community. By those standards, today’s app store is almost unrecognizable. With thousands of...
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How To Make Hyper-Casual Games – The 5 Best Resources
Sunny Cha
How To Make Hyper-Casual Games – The 5 Best Resources
Wondering how to make hyper-casual games? As the new dominant force in mobile, hyper-casual games are getting a lot of attention from players and developers alike. Their meteoric rise has been achieved by doubling down on the proven design principles that have historically made casual free-to-play titles so successful, taking tactics like bite size gameplay...
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3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre
Sunny Cha
3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre
Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They’ve managed to combine simplicity, approachability, and creative business practices to produce unique, profitable gameplay experiences that have seen them dominating the app store charts, at many times occupying...
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6 Free Tools For Building Stunning Facebook Ad Creative
Sunny Cha
6 Free Tools For Building Stunning Facebook Ad Creative
Facebook gives advertisers access to some powerful creative tools right out of the gate. The creative hub is an excellent way to develop mockups and see what they feel like in their native environment, but marketers looking to gain a competitive advantage will need to look beyond the standard offering in order to take their campaign creative...
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3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers
Sunny Cha
3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers
July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it’s become something of a divisive topic. Detractors from the worlds of academia and industry have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the...
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行业洞察
Ad Monetization For Hyper Casual Games – A Data Scientist’s Playbook
Sunny Cha
Ad Monetization For Hyper Casual Games – A Data Scientist’s Playbook
Mobile game publishing is undergoing a dramatic paradigm shift, and hyper casual games are at the center of it all. Characterized by their short engagement loops, low retention, and ad-based monetization, hyper casual titles represent a stark departure from the whale-driven, IAP-centric, tentpole economies traditionally found in the social casino and build & battle genres....
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7 Ways To Increase Your Freemium App’s ARPPU
Sunny Cha
7 Ways To Increase Your Freemium App’s ARPPU
In 1906, management consultant Joseph M. Juran paid homage to Italian economist Vilfredo Pareto by coining the term “Pareto Principle” in reference to a unique relationship he observed in the business world. He found that in the vast majority of firms he analyzed, 80% of the sales came from 20% of the clients. For the...
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What’s The Difference Between Total Revenue and LTV?
Chris Farm
What’s The Difference Between Total Revenue and LTV?
Developers use the terms “total revenue” and “LTV” interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to consider these differences leads companies to misinterpret app performance and make poor business decisions. In order to keep your growth initiatives on-track and cost-effective, let’s clarify the differences and look...
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5 Easy Ways To Protect Your Brand From Ad Fraud
Sunny Cha
5 Easy Ways To Protect Your Brand From Ad Fraud
Fraud prevention should be a top priority for today’s mobile marketers. It’s the first line of defense against ineffective ad spending and should therefore be the first thing considered when developing your advertising strategies. Downstream optimizations like context, viewability and performance become irrelevant the second your ads aren’t being viewed by a real audience. In...
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The Beginner’s Guide To CVR Marketing
Sunny Cha
The Beginner’s Guide To CVR Marketing
In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It’s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It looks like this: (Total Conversions / Total Impressions) * 100 The word “conversion” refers to the completion of a final and desired outcome. To be considered...
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Introducing a Better Way to Track Mobile Users
Chris Farm
Introducing a Better Way to Track Mobile Users
Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user’s install to a clicked ad. At a high level, fingerprinting captures many attributes about a user’s device when an ad is clicked and directed through a browser. The attributes collected...
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The Most Interesting New iOS Features
Sunny Cha
The Most Interesting New iOS Features
New iOS Features Every Developer Needs to Know Last year’s iOS update gave developers two new toys: 3D touch and third-party integration for Siri. But this year, the iPhone 8 and X are offering many more additions. Apple’s new hardware and OS features should be interesting both for immediate development and for the future —...
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5 Questions to Help Find Your Indie Niche
Sunny Cha
5 Questions to Help Find Your Indie Niche
Creating a massive hit is every developer’s hope, but it happens far too rarely to be a goal for the majority of indie developers. Successful indies, instead, find ways to thrive without ever rising into the top ranks of the app stores. “You probably don’t know my games, and I make a pretty good living,”...
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How Subscriptions Are Driving App Revenue & Retention
Sunny Cha
How Subscriptions Are Driving App Revenue & Retention
Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie’s chief marketing officer, Al Campa, predicts that subscription-based monetization will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder reached the #1 top...
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Scaling Your Freemium App Business: Knowing When You’re Ready, and How to Do It
Sunny Cha
Scaling Your Freemium App Business: Knowing When You’re Ready, and How to Do It
You’re almost there. Your app is ready for the limelight, you’ve tested user acquisition campaigns with platforms like Facebook and Google to figure out your audience and measure conversions, and you’ve soft-launched in test markets to get a sense of install costs and initial monetization metrics. You are starting to get some traction, and you’re...
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ROI vs. ROAS: Choosing the Right Performance Metric
Roman Garbar
ROI vs. ROAS: Choosing the Right Performance Metric
When you measure your ad campaigns, you’re going to use either ROI (Return on Investment) or ROAS (Return on Ad Spend). But these measurements aren’t fully interchangeable: each has its strategic uses. A few years ago, most companies wouldn’t have stopped to consider whether switching to a subtly different measurement might be worthwhile. But today,...
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How Non-Gaming Apps Are Improving Retention
Sunny Cha
How Non-Gaming Apps Are Improving Retention
For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways...
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Increase ROI With Tenjin’s Deferred Deep Linking
Chris Farm
Increase ROI With Tenjin’s Deferred Deep Linking
Tenjin’s latest feature, deferred deep linking for ads, enables one of the Web’s best features for mobile apps. Imagine you’re on your phone, looking for the newest Air Jordans. Which ad is more appealing? “Get shoes here” or “Get the Air Jordan 6 Retro Chameleon here.” More clicks — and more valuable clicks — will...
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Harnessing the Power of Big Data into Actionable Insights
Sunny Cha
Harnessing the Power of Big Data into Actionable Insights
Big data tools are now ubiquitous and, compared to years ago, cheap. But while these tools give you the “what” — fire hydrants of data — they don’t provide the “how” of using it. A gaming app developer, for example, can set up easy, out of the box tools to collect millions of data points...
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Growth Analytics vs. Product Analytics: What’s the Difference?
Sunny Cha
Growth Analytics vs. Product Analytics: What’s the Difference?
We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric...
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How to choose the right Business Intelligence Tool for your business
Sunny Cha
How to choose the right Business Intelligence Tool for your business
Update 25.11.22: Regardless of what BI tool you choose, you can always count on Growth FullStack to set up the data pipelines for it. To get a leg up in today’s ultra competitive landscape, most app developers have come to depend on some type of Business Intelligence (BI) software. Whether built by an in-house team or bought and...
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产品更新
Reported Installs vs. Tracked Installs
Sunny Cha
Reported Installs vs. Tracked Installs
If you use our attribution to track installs by media source, you might notice that there are two types of installs described there: Reported Installs and Tracked Installs. What’s the difference? Why are there differences between Reported Installs and Tracked Installs? Are the networks trying to scam you by overcharging for installs? No, probably not. In very few...
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LTV 201: A Simple Method for Forecasting
Sunny Cha
LTV 201: A Simple Method for Forecasting
Lifetime value is tricky. The simplest — and also the most reliable — LTV calculations tell you what happened in the past: segment X made Y dollars per user. In a perfect world, that would be enough. But usually, you’ll want to know the future, and that means building a more complex model. “Complex” can mean a lot...
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The Paid Marketing Conversion Funnel
Chris Farm
The Paid Marketing Conversion Funnel
In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It seems like a simple concept at the outset, but when marketers first start buying installs it’s probably the most important concept to understand. Here’s a slide that sums up the...
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7 Tips for Optimizing Mobile App Install Campaigns From Setup to Analysis
Sunny Cha
7 Tips for Optimizing Mobile App Install Campaigns From Setup to Analysis
Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics into actionable insights, you’ve got to get it all right to succeed. We put together a list of seven tips, from the start of a...
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LTV 101
Sunny Cha
LTV 101
I talk to mobile app developers every day. After each conversation, it still amazes me how most of them don’t know what LTV means, and for those that do, they might be fuzzy on the math. This post is intended to get developers up to speed, if not to expert level (a tall order!). What...
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IDFA Sends All Zeros on iOS 10 Devices
Chris Farm
IDFA Sends All Zeros on iOS 10 Devices
A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device’s user sets their limit ad tracking flag toON. According to Tenjin’s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my last post about cookies, the...
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Pay Attention to These Overlooked Mobile Metrics!
Sunny Cha
Pay Attention to These Overlooked Mobile Metrics!
High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper. We put together a list of some valuable and overlooked KPIs that are driving...
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How Optimizing Time to Profitability (TTP) Accelerates Growth
Chris Farm
How Optimizing Time to Profitability (TTP) Accelerates Growth
In my last post I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. Let’s say that you have a starting budget of $1,000 with the average CPI for acquiring a user set...
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Time to profitability is a key metric for a growing app
Chris Farm
Time to profitability is a key metric for a growing app
It’s common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). Paying for users is an investment. To measure the success of an investment, an app developer needs to monitor how quickly they can recoup the invested dollars. Time to profitability (TTP), a.k.a “time to break even”, is...
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Tenjin DataVault: a marketing infrastructure as a service.
Sunny Cha
Tenjin DataVault: a marketing infrastructure as a service.
Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It’s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise. This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to...
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Building for the Marketing Scientist
Chris Farm
Building for the Marketing Scientist
As marketing goes digital, it starts to share a lot of common ground with data science. At Tenjin, we are seeing people with backgrounds in these two seemingly distinct fields, marketing and data science, emerge with a new role: the “Marketing Scientist”. There are two main drivers for the rise of the Marketing Scientist: These two...
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